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Tom van Veen

Tom van Veen

Tom van Veen (1953, PhD, associate professor in General Economics) was, together with professor Wil Albeda – former minister of Social Affairs – one of the founding fathers of the Maastricht Faculty of Economics and Business Administration, which welcomed its first hundred students in 1984. He loves to travel and in his role as vice dean of International Relations of the faculty and chairman of the UM's China team, he travels the world. He has a weakness for Australia, the country where he has spent a number of sabbaticals, together with his wife and three children. He is also part-time full professor in Economics at Nyenrode Business University, School of Accountancy and Controlling.

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Tom van Veen, 28-05-2009
The world is flat, in particular for international universities this expression that Thomas Friedman made so famous has become true. In the last couple of weeks I visited an AACSB conference in Orlando, Florida, and thereafter I joined a UM China mission to visit universities and companies in a number of cities in China. And everywhere we discussed the same topics in the same (English) language: the economic crisis and the role of business and economics education and the need to open the international educational world to our students. The McDonalds and the KFCs that you can find both in Orlando and in Beijing also give you the “flat” feeling.
Of course, you cannot escape to compare the US to China on such trips. Although I tended to focus on the differences, one of my colleagues on the China trip claimed that in fact there are not so much differences between the Chinese and the Americans. In both countries people have the same strong focus on earning large amounts of money; wealth is in both countries to a similar extent equal to “status” and in both countries you can observe the same sort of lack of interest for their customers among taxi drivers and shopkeepers. I must say that I never really looked at it in this way and such discussions are one of the many pleasure things on trips with colleagues.
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