MAASTRICHT. Design thinking – it’s a concept many people are unfamiliar with. This is something Maastricht Disrupt – a think tank of about twelve people, among them UM students – wants to change. They are organising the second edition of their annual conference on 23 and 24 September in the Cube Design Museum in Kerkrade.
Design thinking is a way of thinking that revolves around people. It encourages participants to really empathise with an individual’s problem and to come up with practical, creative and experimental solutions. Ideally, it takes place in a group consisting of people from different backgrounds.
The theme of this year’s conference is 'The Impact of Design Culture' in areas such as education, multisensory research, blockchain technologies, safety systems, your daily life and many more. There will be talks, Q&A sessions and groupwork in which participants focus on a specific problem. For example, Professor Charles Spence from the University of Oxford will give participants a taste of how a better understanding of the human brain can contribute to making better multisensory products, including food. And Paulien Strijland, a Design and Technology Executive at Brightlands Innovation Factory, will talk about her Silicon Valley experience in innovation, new business model development and creation of customer centred practices.
Everyone is welcome. “Students, professionals but also anyone who is interested”, say organisers Conrad Weise and Rodion Burden. They see design thinking as the future. “We’re in a phase of transformation. Developments used to be linear, but with the invention of the internet, expertise is brought together on all different kinds of levels. It’s easy to find others, to find a platform for dialogue. As a result innovations are happening at all levels of the population.”
This Is Not a Design Conference, Saturday 23 and Sunday 24 September, Cube Design Museum Kerkrade, tickets: students €25, professionals €125