MAASTRICHT. “A good place to study. Quiet, fine prices and delicious apple pie. At the same time you are supporting people with a physical or mental disability who work here.” This is how the School of Business and Economics student Carina Klebe describes the Doe Gewoon cafeteria on the Boschstraat, which she and her fellow Enactus members have taken under their wing. Enactus is a worldwide student organisation that strives for a more sustainable world. The Maastricht chapter runs various social projects, of which the Disability Interaction Project is one.
“We wanted to do something for disabled people in Maastricht. The Radar foundation, which supports disadvantaged children and adults, put us on to this,” says Klebe. “We will help them get publicity for their cafeteria. People often walk right past it. We want to do things like creating an outdoor sign, enhancing the website, distributing flyers, and painting the wall beside the outside seating area to make it more attractive. We have already replaced the lighting to make it look prettier.”
The project is the Maastricht entry for an annual competition for the best Enactus project. The Dutch winner will take part in the international competition. The students have also registered for the Google Online Marketing Challenge. They will have to promote their business (in this case the cafeteria) for three weeks using an online campaign. Google will provide them with a budget of 250 euro. The most successful campaign will be awarded with a trip to Google’s European headquarters.