Employees doing training at work to quit smoking are more likely to stay the course if they are given a reward, showed a study by the Maastricht institute Caphri. The results were published in The Lancet Public Health.
Employees who participated in the study, funded by the Dutch Cancer Society, (KWF Kankerbestrijding), could earn a total of 350 euro in gift vouchers. They received the first 50 euro immediately after completing the group training. The rest followed after three, six and twelve months. A total of six hundred employees from more than sixty businesses and institutes participated in the training to quit smoking. Forty-one per cent of the test subjects who received gift vouchers still didn't smoke after a year. In the control group, who didn't receive a reward, this was 26 per cent.
“If all employers in the Netherlands handed out rewards to employees to help them stop smoking, this could make an important contribution towards reducing smoking in the Netherlands,” says researcher Floor van den Brand.
The question now is: how can you convince employers to provide work-based training to quit smoking with a reward? Van den Brand is going to research this in a follow-up study. Also: how can you entice employees to participate?