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The ultimate bartender

Second-year Tax Law student Elroy Richter (24) can call himself best ‘flirttender’ of the Netherlands. A flirttender is a bartender who knows how to flirt. “It’s businesslike flirting we’re talking about; making your customer comfortable and trying to find out what they want.” Richter works at Shake and Serve, a company that makes cocktails on location. A liquor brand invited him to take part in the competition. His tasks were to invent a cocktail with the liquor, answer questions about the brand and – of course – show off his salesmanship skills. “I think I won because I’m an open person. And I’m calm and a good listener, so I can ask the right questions.”


Cleo Freriks



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