SIFE, a non-profit student organisation that aims for a more sustainable world, has changed its name to Enactus. “SIFE Worldwide had some marketing research done and it turned out that people didn’t have the association with the name that we want them to”, says Max Florenz, marketing director of the department in Maastricht. “Furthermore, SIFE was pronounced differently in various countries. Enactus stands for ‘entrepreneurial, action and us – en-act-us’ and that really sums up what we do.”
Enactus is active in 39 countries and has 57,000 participants. With 60 members, the Maastricht branch is the largest in the Netherlands. Their best-known project is Drink Green, where Enactus organises an event in a café and part of the profits of the evening are used to make the establishment more sustainable.