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The pressure to win at home

The pressure to win at home

Photographer:Fotograaf: Joey Roberts


Students from countries like Pakistan, Canada, US and New Zealand amongst others gathered at the Tongersestraat 53 to take part in the International Case Competition Maastricht (ICC@M), organised by the School of Business and Economics. In total, sixteen business schools have sent a team to Maastricht. In a case competition, held at universities all over the world, the students need to present solutions for real-life business cases. The third round, on Friday (27-4), is the most important. The teams will be locked up in a hotel room for 24 hours.

For this third Maastricht edition, Bas van Diepen, head of the organisation, is glad to have welcomed major participants as University of California (Berkeley) and Georgetown University. “In total four US and four Canadian teams are present. Also, we’ve prompted corporate hotshots to play the role as judges and persuaded companies to sponsor our event substantially.”

The Maastricht team has won several competitions in the former years, like the ones in Bangkok, Singapore, Copenhagen. Now, says Van Diepen, “everyone wants the UM team to win at home”. Apart from the ICC@M, two researchers of SBE won a prize already last week. Wynand Bodewes and (former employee) Armand Smits have won 2000 euros for writing the best case in the category entrepreneurship - used at competitions like ICC@M. The contest was issued by the renowned EFMD, a global authority in management education.


Maurice Timmermans





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