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Trendspotting

 

What are the business trends of 2012? ‘Trendspotting’ will be one of the main topics during the fourth Maastricht Week of Entrepreneurship (MeWeek), which revolves around ‘change-makers’ who can inspire young entrepreneurs.

Social and ecological entrepreneurship has been a key trend in recent years, says lecturer Gert Poppe, who joined the Centre of Entrepreneurship in 2009. “It was a topic that our students were very interested in. It’s about initiatives that, instead of aiming to make as much money as possible, primarily focus on a social goal. For example, some of our students import handicrafts from Brazil to fair-trade shops in the Netherlands and Germany. They don’t want to make profit but rather to construct an infrastructure.”

MeWeek provides opportunities for students and professionals to meet with “visionaries, entrepreneurs and artists who have had a measurable impact on contemporary businesses”.

 

Maurice Timmermans

The Maastricht Week of Entrepreneurship will be held from 21 to 27 May at the Jan van Eyck Academy in Maastrich

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