Pure Alpha loses Jong Ondernemen final


The adventure of becoming the best Jong Ondernemer in Europe has come to an end for Pure Alpha, a company of six SBE students from Maastricht.

A few weeks ago they won the regional finals of Jong Ondernemen, a non-profit organisation that aims to help as many young people as possible to become aware of entrepreneurship.

Last Thursday, Bus Stop Bakery, one of their seven competitors, was pronounced winner of the Dutch finals. This mobile bakery of eight students from the Fontys Academy in Tilburg tours the country, selling cupcakes and clubcakes. The jury chose Bus Stop Bakery as the winner in the university/HBO (higher vocational education) category thanks to their concept, good marketing and branding.

The Maastricht company Pure Alpha, set up by three German and three Dutch master’s students in Entrepreneurship and Small Business Management, produces and distributes lifestyle accessories. Their first product is a wooden case for a BlackBerry mobile.



Wendy Degens

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