“The lectures are a way of (re)connecting with our alumni. ‘Once a UM-student, always a UM-student’. That is the feeling we want to spread. This contact is very important: they are our tentacles in society. For example: they can tell us for example whether our study programs provide a good match with the labor market. For alumni the event is an opportunity to expand their network and to share their experiences with likeminded”, says Charlotte Groven, communications officer Development & Alumni Relations.
The lectures will be organized simultaneously to create a buzz, Groven explains. “The idea that 900 other former UM-students are listening to UM lectures in twelve other cities creates a group feeling.”
Especially the lectures of professors Rob Markus in Utrecht about the effect of nutrition on stress and Martin Wetzels in Cologne about digital marketing are popular, says Groven.